Data. Strategy. Growth.

Performance Marketing That Doesn't Just Drive Traffic.
It Drives Growth.

We drive measurable growth through high-performance campaigns, data-driven analytics, and relentless conversion optimization.

Trusted by growing brands
AMAZON NYKAA FLIPKART SWIGGY MEESHO BOAT MAMAEARTH
Publisher Network 12,400+ Avg. ROAS 340% Revenue Tracked $4.2B Conversion Uplift +218% Markets Covered 60+ Fraud Blocked 99.1% Support SLA <2hr Enterprise Clients 580+ Publisher Network 12,400+ Avg. ROAS 340% Revenue Tracked $4.2B Conversion Uplift +218% Markets Covered 60+ Fraud Blocked 99.1% Support SLA <2hr Enterprise Clients 580+
Who we are

Built by Marketers.
Obsessed with Results.

AdScalibur is a full-service growth agency built for brands that want results, not reports. We bring together strategy, creativity and technology to help businesses grow in ways that actually show up on the bottom line.

Our Mission

Why We Exist

At AdScalibur, our mission is to help businesses unlock sustainable growth through strategy, creativity, and technology. We believe every marketing investment should contribute to meaningful business outcomes, not just short-term wins. By combining data-driven insights with thoughtful execution, we create digital experiences that attract the right audiences, build lasting customer relationships, and generate measurable results.

Where We're Headed

We envision AdScalibur becoming a trusted growth partner for businesses that aspire to achieve more. As technology reshapes how brands connect with people, we stay at the forefront of innovation, grounded in transparency, collaboration, and measurable performance. Every partnership is driven by trust. Every strategy guided by insight. Every success reflects the growth of the businesses we serve.

Our Culture

Meet Our Team

Prakhar Walia
Co-Founder · Digital Strategy & SEO

Prakhar brings five years of hands on experience in performance marketing and social media strategy. He has built and scaled paid social campaigns across Meta, LinkedIn and Snapchat for D2C and SaaS brands, with a sharp focus on creative testing, audience segmentation and driving measurable return on ad spend.

Aishwarya Singh
Co-Founder · Performance Marketing & Affiliate

A performance marketing specialist with deep expertise in affiliate marketing, mobile user acquisition, and campaign delivery. Aishwarya has managed high-budget performance campaigns, scaled affiliate networks, and optimised customer acquisition across industries, leveraging platforms like Google Ads, AppsFlyer, Adjust, Trackier, and Branch.

Nitin Gupta
Principal Engineer

With over seven years of experience in digital marketing and engineering, Nitin has worked with leading agencies including Interactive Avenues, Leo Burnett and Dentsu. His expertise spans analytics, SEO, Shopify development and business process automation, helping businesses build scalable digital ecosystems that drive measurable growth.

Prateek Grewal
Lead · Affiliate Marketer

Prateek leads AdsCalibur's affiliate marketing vertical, with close to six years of experience building and scaling publisher networks across CPS, CPA and hybrid commission models. He has managed relationships with coupon, cashback, content and comparison partners, using platforms like Everflow, Affise and Impact to optimise payouts, catch fraud early and keep publisher performance climbing without letting CAC creep.

Ashwani Verma
Senior Shopify & App Developer

Ashwani brings six-plus years of experience building and scaling Shopify and Shopify Plus storefronts, from custom theme development to complex app integrations. He has shipped high-traffic D2C stores, built custom checkout and subscription flows, and worked across Liquid, React and Node to keep storefronts fast, stable and conversion-ready during peak sales moments.

Apoorva Surpur
Lead · GenAI & Conversational AI

Apoorva has around six years of experience building AI-first products, with a focus on conversational chatbots, GenAI applications and Retrieval-Augmented Generation (RAG) systems. She has architected LLM-powered assistants and custom knowledge-retrieval pipelines using LangChain, vector databases and OpenAI/Azure OpenAI, helping brands move from generic scripted support to genuinely helpful AI experiences.

What we do

Our Services

Five integrated service pillars, plus the AI-search insights behind how we build them, built to help businesses grow, scale, and lead in a digital-first world.

01
Digital Engineering

Custom web development, mobile app development, Shopify builds, and technical SEO, building digital infrastructure that's fast, scalable, and search-ready.

Learn more
02
Performance Marketing

Paid ads, media planning, and creative testing, all built around one goal: revenue, not just clicks.

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03
Social & Community

Social strategy, content creation, and community management, building engaged audiences and converting followers into loyal customers. We track brand sentiment in real time, not just after a campaign wraps.

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04
AI & Automation

AI chatbots, conversational experiences, and business process automation, leveraging intelligent technology to reduce costs and accelerate growth.

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05
E-Commerce & Cloud

E-commerce solutions and cloud infrastructure, from storefront setup to scalable cloud architecture that keeps your business running at full speed.

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Not sure where to start?

Tell us what you're trying to grow — we'll map it to the right pillar (or two) on a quick call.

Book a Call
Elevate

Insights That Help Your Brand Get Found First

The rules of search changed. AI now answers your customers before they ever click a link. Here is how we apply that thinking across every service above.

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Answer Engine Optimisation

Is Your Brand Showing Up When AI Answers Your Customer's Questions?

Short answer: probably not. Over 83% of AI-generated search responses end without a single click to your website. That means ranking on Google is no longer enough. Your brand needs to be cited by AI, not just indexed by it.

WHAT IS AEO AND WHY DOES IT MATTER

SEO got your brand to page one. AEO, Answer Engine Optimisation, gets your brand into the actual answer AI gives your customer. Think of it as three steps: SEO got you ranked, GEO got you into AI summaries, and AEO gets you quoted and trusted as a source. Most brands are still on step one.

HOW DOES AI DECIDE WHAT TO CITE

AI does not read your page like a human. It looks for structured content that directly answers a question. Pages with clear headings, comparison tables and FAQ formats are cited up to 4.9 times more than unstructured content. Schema-marked pages perform 2.3 times better. Your content needs to be extractable, not just readable.

WHICH BRANDS ARE BETTER AT THIS

Brands that lead with the answer in their first 50 to 100 words consistently outperform those that bury it. A fintech company asking "Is a SIP safe for first-time investors in India?" and answering it immediately will get cited. One that opens with brand messaging will not. Additionally, brands cited via third-party sources like G2, Reddit and YourStory are 6.5 times more likely to appear in AI answers than brands relying solely on their own website.

HOW TO GET STARTED

Start by auditing your top ten pages. Rewrite the opening paragraph to answer the question directly. Add FAQ schema where relevant. Build a credibility footprint across third-party platforms. AdScalibur runs AEO audits that show exactly where your brand is dropping out of AI-generated answers.

Talk to us about AEO
GEO and AEO Strategy

The 2026 Checklist: How to Make Your Brand AI-Ready Across Every Platform

Today's customer does not move through a funnel. They loop across Instagram, Reddit, Google and AI in twenty minutes. Over 60% of searches now end without a click. If your brand is not showing up across all of these surfaces, you are invisible at the moment that matters most.

WHAT CONTENT DOES AI ACTUALLY CITE

FAQ-format content is cited at nearly three times the rate of regular blog content. Write your answer in the first 100 to 200 words. Use real buyer questions as your headings, not brand-friendly titles. Keep answer blocks between 40 and 60 words so AI can extract them cleanly. The brands getting cited are not writing more. They are writing clearer.

IS THIS DIFFERENT FROM WHAT OTHER AGENCIES OFFER

Most agencies still optimise for clicks. AdScalibur optimises for citations. The difference is significant. Being ranked first on Google but absent from the AI answer above it means your competitor with worse rankings but better AEO structure wins the customer. We build for the full search orbit, covering content structure, schema, earned media, video, social indexability and local search signals simultaneously.

HOW TO BUILD TRUST WHERE AI VERIFIES

Between 82 and 95% of AI citations come from third-party sources, not your own website. For Indian brands, that means earning coverage in YourStory and Economic Times, getting reviewed on G2 and Trustpilot, showing up in Reddit India threads and building genuine user-generated content. Being present across four or more platforms boosts citation likelihood by 2.8 times.

WHAT SHOULD I DO THIS QUARTER

Audit your Google Business Profile. Refresh your top five high-intent pages. Add HowTo and FAQ schema. Start earning mentions outside your own domain. And treat Reddit as an AI trust signal, not a side project. AdScalibur can run the full audit and execution for you across all seven surfaces in this checklist.

Get your AI-readiness audit
Social Commerce

Instagram Just Turned Every Reel Into a Storefront. Is Your Catalog Ready?

Instagram now lets viewers tap a product inside a Reel and land straight on the checkout page, no bio link, no DM, no screenshot. Early tests show a meaningful lift in both click-through and conversion. The brands that win here are the ones whose product catalog and creator briefs are ready before the feature reaches their market.

WHAT ACTUALLY CHANGED

Creators can now tag up to 30 individual products directly inside a Reel before it goes live, using Instagram's new in-video product tagging tool. Viewers see a floating product marker over the video, tap it, and land on the brand's product page immediately. Pricing and availability pull live from the brand's commerce catalog, so the Reel stays accurate even weeks after posting. The rollout already covers India, the US, Brazil, Indonesia and Thailand, with Meta planning a wider expansion across its commerce markets.

WHAT IT MEANS FOR CREATORS

Affiliate commissions can now be earned natively inside the Reel itself, with no bio link or third-party tool in between. For India's large and fast-growing creator base, this closes the gap between content that drives intent and content that gets paid for it. The closer a creator sits to the actual purchase, the more of that value they capture.

WHAT IT MEANS FOR BRANDS

Every leaky step between a creator's content and your product page, bio links, DMs, screenshotted names, is now gone. A viewer taps once and lands on checkout, which means fewer drop-offs and cleaner attribution back to the exact Reel that drove the sale. There is a bonus too: brands can now see which creators are already organically tagging their products with no paid deal in place, a free signal on who your real advocates already are.

HOW TO GET READY

Clean up your Meta commerce catalog first, since every tag depends on it. Brief creators to tag individual hero products rather than collections, since only single items are supported. Align affiliate links to Meta's infrastructure before launch, and put attribution tracking in place so you can see which Reels are actually converting. AdScalibur builds the catalog, creator briefs and attribution setup needed to launch shoppable Reels correctly the first time.

Get your Reels commerce audit
Want to know where your brand stands?
AdScalibur runs full GEO and AEO audits to show you exactly what AI sees when it looks at your brand.
Get a Free Audit ↗
$240M
Revenue driven for clients
2.4K+
Active publisher network
280%
Average ROAS across all verticals
18+
Markets served globally
Our process

From Onboarding to Revenue in 14 Days

A repeatable, transparent process that eliminates guesswork and accelerates time-to-performance.

01
Strategy & Audit

We audit your existing program, competitive landscape, and commission benchmarks to build a strategy for your category.

02
Publisher Matching

AI matching surfaces top publishers for your vertical, then our team qualifies them for brand alignment and conversion history.

03
Launch & Optimise

Campaigns go live with full tracking. Weekly optimisation cycles improve commission structures and creative assets.

04
Scale & Report

Proven partnerships scale aggressively. Monthly reports surface attribution insights and growth recommendations.

FAQ

Common Questions

What services does AdsCalibur offer?

AdsCalibur is a full-service growth agency covering five pillars: Digital Engineering, Performance Marketing, Social & Community, AI & Automation, and E-Commerce & Cloud. Most clients start with one or two and expand as results come in.

Where is AdsCalibur based?

AdsCalibur operates out of Pune, India and Dubai, UAE, working with clients across both regions and beyond.

How quickly can we get started?

Our standard onboarding takes 14 days from kickoff to first campaigns going live, covering strategy and audit, channel matching, launch, and initial optimisation.

Do you work with businesses outside e-commerce?

Yes. While e-commerce and D2C brands are a strong focus, our service pillars, particularly SEO, performance marketing, and AI automation, apply equally to SaaS, service businesses, and B2B brands.

How do you measure success?

We report on the metrics that actually tie to revenue, cost per acquisition, conversion rate, and return on ad spend, not just impressions or traffic. Monthly reporting includes attribution insights and clear next-step recommendations.

Can you build and maintain our website or app?

Yes. Our Digital Engineering pillar covers custom web development, mobile app development, and Shopify build and optimization, along with ongoing maintenance so your platform keeps pace as you grow.

Do you manage paid ad spend directly, or just advise?

We manage media planning and buying directly across search, social, and programmatic, with creative testing built into every cycle so spend keeps improving rather than plateauing.

What does your SEO process actually involve?

Technical audits, content strategy, and copywriting aimed at both traditional search rankings and answer engine visibility, since AI-driven discovery now matters as much as the classic ten blue links.

Can you manage our social channels end to end?

Yes, from content calendars and community management to sentiment tracking. We monitor how a brand is being talked about in real time rather than only reviewing performance after a campaign ends.

What kind of AI and automation work do you do?

AI chatbots and conversational experiences, plus internal process automation, workflows that cut manual work in reporting, lead routing, and customer support so your team spends less time on repetitive tasks.

Do you work with platforms other than Shopify for e-commerce?

Shopify is our primary focus for storefront builds, but our E-Commerce & Cloud pillar also covers broader cloud infrastructure and architecture work that isn't platform-specific.

Get in Touch

Let's Talk About Your Growth

Tell us about your business and goals. Our team responds within 2 hours during business days.

2-hour response time
No-obligation consult
Straight to a strategist